About Project
WanderNest is a travel app designed to help users discover personalized destinations, plan trips, and book experiences seamlessly. Unlike traditional travel apps, it uses user behavior, budget, and interests to curate smart recommendations and allows group planning with friends in real-time.
🎯 Project Goals
Simplify travel planning for solo, couple, and group travelers
Offer personalized trip suggestions
Enable one-stop booking for transport, stay, and activities
Provide collaborative trip planning features
Challenge
- Overwhelming & cluttered UIs in existing travel apps
- No personalization in trip suggestions
- Group planning is hard
- Users forget to track budget or bookings
Solution
- Minimalist card-based design and intuitive navigation
- Algorithm-based tailored destinations
- Shared planning board & group chats
- Centralized dashboard with expense manager
Target Audience
WanderNest was designed to serve the needs of modern travelers by segmenting the target audience into three key categories based on behavior, travel motivations, and lifestyle. Each group helped shape specific features in the app.
Young Explorers
Age Range: 18–25 Profile: Students, early professionals
These are budget-conscious, tech-savvy individuals looking for quick weekend getaways, cultural exploration, and trending destinations. They often travel solo or with friends and rely heavily on mobile-first planning.
Needs:
Affordable travel options
Easy-to-use app with suggestions
Smart itinerary templates
Active Adventurers
Age Range: 26–35 Profile: Fitness enthusiasts, thrill-seekers
This group is focused on activities like trekking, diving, skiing, or wildlife expeditions. They prefer offbeat destinations and prioritize experiences over luxury. They often plan with friends or like-minded communities.
Needs:
Activity-based recommendations
Collaborative planning with peers
Budget & gear checklist integration
Experience Seekers
Age Range: 30–45 | Profile: Working professionals, couples, solo leisure travelers
They travel to unwind, experience new cultures, and often look for value-added services. Time and convenience are important to them, and they value curated travel recommendations.
Needs:
Curated and personalized plans
Time-saving smart bookings
Luxury + local experience balance
light/dark mode screens
Competitive Analysis
Qualitative Research
📊 Quantitative Research
Survey Results from 52 Users:
| Metric | Result |
|---|---|
| Want trip planning + booking in one app | 86% |
| Struggle with group coordination | 63% |
| Want personalized destination suggestions | 74% |
| Feel stressed while trip planning | 68% |
User Persona
Name: Aanya Verma
Age: 27
Occupation: Graphic Designer
Tech-savvy solo traveler
Goals
Explore new places within budget
Plan quickly and efficiently
Save & share ideas with friends
Pain Points
Juggling multiple apps for trips
Overwhelmed by too many options
Difficulty sticking to budget
Name: Aanya Verma
Age: 27
Occupation: Graphic Designer
Tech-savvy solo traveler
Goals
Explore new places within budget
Plan quickly and efficiently
Save & share ideas with friends
Pain Points
Juggling multiple apps for trips
Overwhelmed by too many options
Difficulty sticking to budget
Empathy Map
User Flow
Low-Fidelity Wireframes
Usability Testing
Participants: 8 users
Testing Method: In-person & remote (Figma prototype)
Key Feedback:
✅ Loved collaborative trip board
✅ Found UI clean and modern
❌ Needed clearer icons for saving itineraries
❌ Wanted a checklist feature per day
Changes Made:
Added hover states and tooltips
Checklist module for daily plans
Easier return navigation from bookings