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MENU

Address

541 Melville Geek,
Palo Alto, CA 94301

Social Media

Contact us

Hello@email.com

+1 840 841 25 69

Brand Identity & UX Research for Garbella

Category :

Branding & UX Research

Client :

Garbella

Start Date :

7 August 2020

Designer :

Anannya Kaushik

01 . The Challenge

Garbella, a leading waste management brand, needed a strong visual identity and an intuitive user experience for its digital presence. The challenge was to create a logo that reflects sustainability, trust, and innovation while conducting UI/UX research to improve user engagement and navigation. The goal was to ensure a seamless experience for businesses and consumers looking for eco-friendly waste management solutions.

02 . The Solution

To address this, I designed a modern, minimalistic logo that embodies Garbella’s commitment to quality and sustainability. Additionally, through UI/UX research, I identified key user needs and optimized the interface for clarity, accessibility, and ease of use. This approach helped enhance brand recognition and streamline the customer journey, making waste management solutions more accessible and efficient.

As a UI/UX Designer and Branding Specialist, I was responsible for the complete brand identity

✅ Clean & Minimalist Design: Focused on easy navigation and user engagement.
✅ Eco-Friendly Messaging: Highlighted Garbella’s commitment to sustainability.
✅ Responsive & Mobile-Friendly: Ensured a seamless experience across all devices.
✅ E-commerce Integration: Provided a smooth purchasing experience for customers.

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