school case study
Project Overview
Kiddify is a learning app designed for children aged 3–8, offering interactive educational content through games, videos, and quizzes. The goal was to design a fun, intuitive, and safe digital space where kids can learn independently while parents track progress.
Purpose of the App
To make early education accessible, engaging, and joyful by combining playful UI with age-appropriate learning content. Kiddify helps develop foundational skills in literacy, numeracy, science, and emotional intelligence.
Problem Statement
Most existing learning apps for kids either overwhelm with ads, lack age-appropriate navigation, or don’t provide enough interactivity. Parents are also often left without tools to monitor learning progress.
Solution
A kid-friendly interface with bold visuals, large buttons, and playful sounds
Interactive modules for core subjects
Ad-free and safe environment
Parental dashboard with progress tracking
Reward system with stars, stickers, and virtual pets
Multisensory learning with sound, touch, and animations
Parent-child mode for joint learning
Key Features
📚 Learning Modules: Alphabet, Numbers, Nature, Art, Emotions
🎉 Interactive Rewards: Stars, stickers, unlockable items
🎮 Gamified Activities: Drag-and-drop, matching, painting, quizzes
👨👩👧 Parent Dashboard: Track time spent, topics covered, skills learned
🔒 Safety Features: No external links, parental locks, offline mode
🎤 Voice Guidance: Instructions read aloud for pre-literate users
Design Process
Empathize
Conducted interviews with 5 parents and 4 kindergarten teachers
Observed 10 kids interacting with existing learning apps
Surveys from 50+ parents on expectations and concerns
Define
“Kids need intuitive, engaging learning environments that feel like play, while parents want structure, visibility, and control.”
Ideate
Category-based navigation with recognizable icons (ABC, 123, Animals)
Friendly animated guides (mascots)
Parent lock and controlled content access
Design
Used pastel colors, rounded corners, and large icons
Designed with minimal text and voice guidance
Typography: Poppins – modern, readable, and friendly
Color Palette: Sky Blue, Lemon Yellow, Coral Pink, Leaf Green
Test
Usability testing with 6 kids (aged 3–8)
Parent feedback sessions on dashboard clarity and control
Iterated based on confusion points (e.g., replaced swipe gestures with tap buttons)
User Personas
Child Persona
Name: Aarav Mehta
Age: 5
User Type: Curious & visual learner
Goals:
Learn new things while playing
Enjoy colorful animations and characters
Pain Points:
Gets bored easily
Doesn’t know how to navigate complex menus
Parent Persona
Name: Nisha Mehta
Age: 34
Profession: Working Mom, HR Executive
Goals:
Ensure safe screen time
Track educational progress
Pain Points:
Distrusts apps with ads or external links
Frustrated with lack of clear learning goals
Empathy Map (Child)
Think & Feel: “I want to win stars!” See: Colors, fun buttons, happy animals Say & Do: “Can I feed the panda again?” Hear: Encouraging sounds and mascot voice Pain: Gets stuck when too many steps Gain: Feels proud when completing levels
Empathy Map (Child)
Journey Map
| Stage | Action | Experience | Pain Point | Opportunity |
|---|---|---|---|---|
| Discover | Opens app, searches hotels | Neutral | Too many irrelevant options | Personalized recommendations |
| Filter | Sets filters, applies sorting | Frustrated | Poor filter clarity | Smart tags, grouped filters |
| Compare | Views hotel details | Confused | No side-by-side comparison | Compare feature |
| Book | Fills form, reviews prices | Anxious | Hidden fees, unclear refund | Transparent breakdown & UX |
| Confirmation | Gets receipt | Relieved | No save/share options | Add “Saved Trips” dashboard |
Competitive Analysis
| Feature | StaySphere | Booking.com | Airbnb | MakeMyTrip |
|---|---|---|---|---|
| Personalized Suggestions | ✅ | ❌ | ❌ | ❌ |
| Compare Listings | ✅ | ❌ | ❌ | ❌ |
| Transparent Pricing | ✅ | ❌ | ❌ | ❌ |
| Group Planning | ✅ | ❌ | ❌ | ❌ |
| Verified Listings | ✅ | ✅ | ❌ | ✅ |
| Saved Itineraries | ✅ | ✅ | ✅ | ❌ |
User Flow
Home → Search Destination → Set Dates/Travelers → Apply Filters → View Listings → Compare/Shortlist → View Details → Book → Payment → Confirmation
Market Research & Trends
70% of bookings are now mobile-first
Users prefer verified reviews over star ratings
Trust, speed, and personalization are key booking drivers
Filters and maps significantly influence hotel selection
Final Thoughts
StaySphere aims to humanize hotel booking. With a focus on clarity, speed, and trust, it bridges the gap between travelers and their ideal stay. Through thoughtful design decisions rooted in research, it provides a user-first experience that’s both delightful and efficient.