Project Overview
Smile by Design is a trusted multi-specialty dental clinic in Delhi with over 35 years of excellence. With an increasing number of patients preferring digital-first interactions, the clinic needed a mobile app that simplifies booking, offers treatment guidance, and brings doctor expertise closer to patients. The app focuses on comfort, convenience, and care.
Objective
Allows fast and easy appointment booking
Educates users on treatments and services
Highlights the clinic’s experienced doctor team
Provides a digital record of visits and reminders
Improves post-treatment communication
Offers emergency dental care contact in one tap
Target Users
Busy working professionals needing flexible booking
Parents managing dental care for their children
Senior citizens seeking a hassle-free way to reach the clinic
Young adults looking for cosmetic/aesthetic dental options
International patients searching for implant and smile makeover specialists
User Persona
Ritu Sharma
Age: 40
Occupation: HR Manager
Goals
Book appointments online without calling
Understand which doctor to consult
Track past appointments and prescriptions
Get gentle treatment recommendations for her daughter
Stay updated with follow-ups or reschedules
