Sports Psychology Association of India (SPAI)

đź”· Project Overview

The Sports Psychology Association of India (SPAI) is a national organization committed to enhancing the mental well-being and performance of athletes through the integration of psychological principles in sports. As the role of mental conditioning in sports becomes increasingly vital, SPAI required a modern, informative, and accessible digital platform to showcase their contributions, connect with professionals, and support athletes across all levels.

This project involved designing a responsive website that reflects SPAI’s legacy, ongoing initiatives, and future vision. The goal was to create a platform that not only educates visitors about sports psychology but also makes it easier for members, athletes, and researchers to access events, journals, certifications, and collaborative opportunities.

By adopting a clean layout, intuitive navigation, and a motivating visual style, the new design brings forward the association’s mission, celebrates its history, and promotes the growing relevance of sports psychology in India.

🎯 Problem Statement

The existing website lacked intuitive navigation, modern visuals, and engaging presentation of SPAI’s initiatives, publications, and history. Key sections like event archives, membership benefits, and certification programs were difficult to discover. Users—both new and returning—struggled to find relevant resources or stay updated with current conferences and programs.

Target Users

Athletes seeking mental training support

Sports psychologists and researchers

Students and early-career professionals

Coaches and teams

Government or institutional partners

Event organizers and academic researchers

Research Insights

  • Interviews with professionals revealed confusion around membership privileges and lack of mobile accessibility.

  • Competitive Audit of international psychology associations showed stronger branding and simplified resource structure.

  • User Testing (informal) showed users missed key announcements due to poor information hierarchy.


🛠️ Design Solution

âś… Visual Language

  • Typography: Poppins for clarity and modern appeal

  • Color Palette:

    • Orange #FF9835 (energy, motivation)

    • Teal #75C3D0 (balance, calm)

    • Grey #999999 (neutrality, professionalism)

User Persona

Aarav Mehta

  • Age: 28
  • Occupation: Strength & Conditioning Coach

Goals

  • Find certified sports psychologists to refer athletes

  • Register for upcoming SPAI webinars or conferences

  • Stay updated on recent research and psychological techniques

  • Join SPAI to expand his professional network

Pain Points

  • Struggles to find updated event or journal information quickly

  • Website lacks a clear section for certifications and member benefits

  • Difficulty browsing on mobile during practice hours

  • Wants a better experience for exploring SPAI’s publications and achievements

Needs

  • Mobile-friendly, fast navigation

  • Clean dashboard for events, journal access, and membership login

  • Clear CTA buttons for joining, attending, or downloading

  • Recognition of SPAI as an authoritative source for mental wellness in sports

Information Architecture

(Organized for clean navigation & user flow on web/mobile)

🔹 Main Menu (Header)

  1. Home

  2. About SPAI

    • History & Vision

    • Governing Council

    • Milestones

  3. Membership

    • Member Privileges

    • Join SPAI

    • Certification Programs

  4. Events

    • Upcoming Events

    • Past Conferences

    • Webinars

  5. Publications

    • SPAI Journal

    • Newsletter

    • Submit Research

  6. Awards & Initiatives

    • SPAI Awards

    • Regional Chapters

    • Future Projects

  7. Collaborations

    • Partners & MOUs

    • High-Performance Centers

  8. Contact Us